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The artist donates £25,000 award winnings to grassroots concert halls

The artist receiving Mercury Prize in Newcastle
The musician was awarded the honor last month in Newcastle

The star has handed over the entirety of his £25,000 honor winnings to the Music Venues Trust, which functions to save the UK's small concert spaces.

Fender was awarded the cheque on mid-October as his third album his work was declared the outstanding release of the past year.

He has opted to hand the money over to the MVT, in appreciation of the essential function grassroots venues fulfilled in his beginning days.

"I would not have achieved my current career if it weren't for all the gigs I performed around the North East, and elsewhere, when I was beginning," stated Sam Fender. "These locations are legendary, but they are in difficulty."

Since the start of 2023, over 150 of these venues have permanently closed – roughly one-sixth of the whole industry in the UK.

Recently, well-known musicians like the band Pulp, the group Coldplay, Katy Perry and Ed Sheeran have all aided the MVT in its attempts to keep the scene afloat, by adding a small levy to their ticket costs, which benefits independent venues.

He also participated, collecting in excess of £100,000 on his recent tour to help numerous grassroots venues across the UK.

The donation assisted locations that were facing possible closure due to difficulties arising from water damage, blazes and family tragedies, as well as permit problems, court cases and sound issues.

Additional spaces received funding support in upgrading facilities and technical equipment that directly benefitted musicians and concertgoers.

"The notion that revenue from performances in large arenas supports the smaller venues, where it kicks off for artists like me, is just logical," Fender has said.

Pulp members in concert
They are among the artists who contributed their honor funds to good causes

The musician is far from the only musician to contribute his Mercury Prize funds to charitable organizations.

Back when the band won the award in 1996 for their album their work, frontman the singer declared that the act would donate their cash to the organization the charity.

During 2002, artist the artist shared her bounty among a few charities, such as the NSPCC and a charity for Sickle Cell.

"And I gave a £1,000 to my local community centre, to their classes, because I did gymnastics when I was younger and they lacked updated gear," she explained to outlets.

Previously, Ezra Collective contributed their prize money to the community center that nurtured their act, as well as other independent music bodies.

Also the 1994 recipients M People gave their award to a MS organization after a close contact was diagnosed the condition.

"Winning was sufficient," said singer Small. "The prize was the bonus but we could do without the cherry, because we had the cake. So our victory affected the lives of others."

In the past week, the Music Venues Trust revealed it had rescued two small stages in that region, by bringing them into public stewardship.

The Joiners in the city and the other in that location were bought under the community ownership scheme, which is supported by a national body and supporters who acquire "ownership units" in the buildings.

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About the author

Ryan Ramos

Marcus Whitfield is a veteran game designer and creative director with over 15 years of experience in the interactive entertainment industry.

London Games Agency

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